- Synchronicity
- Memory Chronicle
- Crystal Candle
- Melt-Marketing
- Moments in Tokyo
- Reading Sounds
- Image Weathering
- Other Works
Melt-Marketing
In China, some brands are vigorously impacting the public through extensive marketing strategies, both online and offline, in an attempt to stimulate consumption. Techniques such as frequent push notifications, creating queue phenomena, eye-catching bags, and iconic logos have become their widespread means of promotion.
This marketing wave has had a profound impact on our originally independent and healthy consumer habits, giving rise to issues of overconsumption and comparison-oriented consumption. To explore this phenomenon, I employed a series of visual effects involving dissolution and disintegration, using TouchDesigner technology for sound
visualization. By collecting ambient sounds from various brand storefronts, I blurred the visuals of brand establishments in my artwork, vividly illustrating how consumerism erodes our judgment by marketing techniques.
In addition, nighttime projection exhibitions and poster displays have become platforms for urging consumers to reflect. I hope to guide them in contemplating how to respond more rationally to the manipulation of consumerism on their consumption behavior, thus making a positive contribution to improving individual consumption habits."
Mini Program
Mini Program is the invitation for the nighttime projection exhibition. Through this mini-program, people can make reservations to attend each projection exhibition.